March 15, 2023

The cure to a post-holiday slump – Valentine’s Day brand partnerships

Valentine’s Day is one of the top spending holidays of the year. In 2022, Statista reported that “planned Valentine’s Day spending in the United States was expected to reach approximately 24 billion U.S. dollars in 2022. This is an increase of about two billion dollars from 2021.” According to 2022 reports from NRF, 53% of Americans planned to celebrate the holiday last year – so Valentine’s Day is a sales period direct-to-consumer brands cannot ignore

One way that DTC brands can leverage Valentine’s Day to drive revenue is through timely, exciting brand partnerships that generate buzz, provide co-marketing opportunities, and attract like-minded audiences. Brand collaborations can live in many forms such as social media giveaways, email swaps, influencer collaborations, limited-edition products, bundles, and more. Stuck on how to initiate an email swap? Follow this step-by-step process to facilitate a profitable email swap. 

Groupon found that on average women expect to have $162 spent on them on Valentine’s Day 2023, up $20 from 2022! Groupon also references that 41% of people will be shopping 2-3 weeks before Valentine’s Day and 36% will be shopping the week of the holiday, so there’s still plenty of time to capture attention and drive sales with an unmissable brand partnership.

With Valentine’s Day less than a month away, we’re making it easy for you to source the right brands for potential partnerships. Scroll on to discover Disco's picks of DTC brands in the hot categories consumers are shopping this holiday – sexual wellness, drinks, chocolates and desserts, jewelry, and more...

...and after you’ve found the brand partner of your dreams, get inspired by these great marketing moves from Valentine’s Day last year:

An Instagram giveaway from Dame x Toastyy


A sex ed conversation with Maude x SEICUS

@getmaude and @siecus

A Valentine’s Day exclusive from Milk Bar


A social media giveaway from Foria x Poppy Undies


A surprise offer from Loverboy

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