Guide

How to Design, Coordinate, and Execute an Email Swap

How to <span class="gradient_guide">
Design, Coordinate, and Execute</span>
an Email Swap

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What's in this Guide?

Email swaps can be a bit challenging to get right in the DTC world. But, if executed correctly, may yield massive ROI for every brand involved. Disco is a network built for brands working together to combat rising acquisition costs and profitably convert new audiences. A large part of our work is helping brands identify potential partners based on overlapping customers, which often manifests in an email swap.

We sat down with founders, marketers, and operators at Curie, Golde, and Structured to glean their tactical advice and feedback on how fast-growing brands should design, coordinate, and execute a profitable email swap.

In this tactical guide, we cover three distinct phases: design and planning, tooling and logistics, and finally, execution and growth.

Design & Planning

Design & Planning

Using Disco to initiate brand swaps
Understanding which tools are critical for each step of execution
Ensuring the tools you use allow for multiple touchpoints (email, SMS, social)
Tooling & Logistics

Tooling & Logistics

Finding compatible brand partners, including brands in unexpected categories
Aligning with brands who provide tactical value to your community
Using data as a signal to initiate efficient partnership efforts
Execution & Growth

Execution & Growth

Kicking off the process (operations, mechanics, roles & responsibilities, and more)
Quantifying ROI and reviewing benchmarks for success
Avoiding common mistakes
Design & Planning
Tooling & Logistics
Execution & Growth
How to Design, Coordinate, and  Execute an Email Swap

With potential brand partnerships, we're first and foremost looking to provide value for our community. We've had success working with like-minded brands with similar audiences whose products resonate with our customers.

Jessie Newland, Director of Marketing

Download the guide to level up your email game

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