Email swaps can be a bit challenging to get right in the DTC world. But, if executed correctly, may yield massive ROI for every brand involved. Disco is a network built for brands working together to combat rising acquisition costs and profitably convert new audiences. A large part of our work is helping brands identify potential partners based on overlapping customers, which often manifests in an email swap.
We sat down with founders, marketers, and operators at Curie, Golde, and Structured to glean their tactical advice and feedback on how fast-growing brands should design, coordinate, and execute a profitable email swap.
In this tactical guide, we cover three distinct phases: design and planning, tooling and logistics, and finally, execution and growth.