Koio is a New York-based luxury footwear brand focused on meeting customer demand for luxury and sustainability. Today, the brand is heavily focused on expanding its product portfolio while ramping up growth across both eCommerce and retail acquisition channels.
We sat down with Koio’s VP of Marketing, Joe Anhalt, to dive deep on:
- How Disco upgraded Koio’s post-purchase experience
- The tactical value of streamlined, accurate metric reporting
- Why Disco’s pricing and flexibility suited the brand’s growth model
“To sum it up, Disco is a win-win-win for Koio, partner brands, and the customer. No other marketing tool we use offers that trio of benefits.”
Koio’s Onboarding: Letting Disco Works Its Magic
Joe got introduced to Disco through a mutual friend. When he decided to sign up, he pointed out that his team wasn’t forced to go through a rigorous onboarding or pay $15,000 a month to engineers to customize the tool.
Instead, Joe quickly set up Disco’s platform for Koio and let it work its magic – humming along in the background to help his team identify new brands to partner with on the marketing front while also targeting its most high-intent shoppers via dynamic discounts and upsells.
Koio is still small and scrappy and, in Joe’s words, doesn’t have a massive budget to experiment with new tools. In his experience, most marketing software is incredibly costly and often comes with lengthy contract periods and hidden strings attached.
Unlike other tools, Disco’s pricing and flexibility suited Koio perfectly.
Joe rattles off a shortlist of Disco’s immediate benefits:
- At the top of his list – there’s zero risk involved
- End-to-end onboarding took less than a week
- Simple and straightforward implementation workflows
Additionally, as a luxury brand, Koio cares a lot about the aesthetic, the feel, and the user experience. Disco met those requirements out of the box with intuitively designed tooling.
“When you pair the outsized value that Disco delivers versus the low costs, it was a no-brainer to test it out. Since onboarding, we can’t imagine going back.”
The Tactical Value in Streamlined Reporting
Joe stresses that Disco’s benefits have continued to compound every week, growing in tandem with the Disco ecosystem of new merchants. In his words, Disco is an additive channel for awareness and acquisition while increasing metrics around word of mouth and referrals.
Critically, Disco serves as a warm referral not from another customer, but another brand.
Joe also emphasizes the importance of targeted, quantifiable metrics for running an effective marketing campaign. He relies on the ease of Disco’s reporting for:
- Clicks and views
- Return on ad spend
- Overall channel efficiency
- Impressions shown for other brands
Joe has seen that, despite its relative newness, Disco is already competitive with Koio’s other acquisition channels – an insight that has led his team to double down on the platform.
“The beauty of Disco is that as more brands jump on the platform, there’s no limit on the number of new impressions and awareness that we can drive."