Strong brand partnerships are often purpose-driven and allow you to bolster your brand values, raise awareness, and generate revenue.
When determining what kind of brand you should partner with, consider the founders behind the brand and their stories. Female-founded brands have taken off in the last few years. According to PitchBook, 3,871 venture capital-funded deals for female-founded startups raised $54.6 billion in funding in 2021, representing a 146% YoY increase from 2020.
Looking for inspiration for female-founded brand collaborations? We’ve seen some exciting examples from brands in the Disco Network:
- State Bags and Andie leveraged branded content on Instagram to promote a joint giveaway - both brands were able to increase Instagram followers and visibility on the platform with a simple gift card and product giveaway.
- Honest and Cadence crafted a similar brand partnership with a collaboration on Instagram - in addition to a great giveaway offering, they created an Instagram reel that allowed them to reach a larger audience.
- Thousand Fell built brand alliances with several independent DTC brands this holiday season and created a landing page featuring “Brands That Give A D*mn” to promote value-driven gifting.
As you plan your 2023 brand activations and collaborations, consider this list of impressive female-founded brands to pursue a purpose-driven, story-led brand partnership!