Female-Founded DTC Brands You Need To Partner With In 2023

Strong brand partnerships are often purpose-driven and allow you to bolster your brand values, raise awareness, and generate revenue.

When determining what kind of brand you should partner with, consider the founders behind the brand and their stories. Female-founded brands have taken off in the last few years. According to PitchBook, 3,871 venture capital-funded deals for female-founded startups raised $54.6 billion in funding in 2021, representing a 146% YoY increase from 2020.  

Looking for inspiration for female-founded brand collaborations? We’ve seen some exciting examples from brands in the Disco Network:

• State Bags and Andie leveraged branded content on Instagram to promote a joint giveaway - both brands were able to increase Instagram followers and visibility on the platform with a simple gift card and product giveaway.
• Honest and Cadence crafted a similar brand partnership with a collaboration on Instagram - in addition to a great giveaway offering, they created an Instagram reel that allowed them to reach a larger audience.
• Thousand Fell built brand alliances with several independent DTC brands this holiday season and created a landing page featuring “Brands That Give A D*mn” to promote value-driven gifting. 

As you plan your 2023 brand activations and collaborations, consider this list of impressive female-founded brands to pursue a purpose-driven, story-led brand partnership!

Food & Beverage

• Amass co-founded by Morgan McLachlan
• Avec co-founded by Denetrias Charlemagne
• Blume co-founded by Karen Danudjaja
• Bonbuz founded by Fay Behbehani
• Brightland founded by Aishwarya Iyer 
• Cure founded by Lauren Picasso
• Dalci founded by Najwa Khan
• Diaspora Co. Spices founded by Sana Javeri Kadri
• GoNanas co-founded by Annie Slabotsky and Morgan Lerner
• Joi co-founded by Isabelle Shu
• Misaky.Tokyo founded by Alissa Miky
• Multiverse co-founded by Alli Schaper
• Realm co-founded by Elise (Runde Voss) Tresley and Lauren Benbassat

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Home & Kitchen

• Anyday founded by Stephanie Cheng
• Blueland co-founded by Sarah Paiji Yoo
• Ettitude founded by Phoebe Yu
• ITA Leisure co-founded by Jade Akintola
• Poo~Pourri founded by Suzy Batiz
• Sijo co-founded by Anni (Zha) Stromfeld
• Supernatural founded by Suzy Batiz

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Body & Beauty

• Biography founded by Linda Alixe Thompson
• Candor founded by Jess Karaolis 
• CLOVE+HOLLOW founded by Sarah Biggers
• Cocokind founded by Priscilla Tsai
• Common Heir co-founded by Angela Ubias and Cary Lin
• Curie founded by Sarah Moret
• Emilie Heathe founded by Emily H. Rudman
• Hally Hair founded by Kathryn Winokur 
• hey dewy co-founded by Cindy Kang
• Kindra founded by Catherine Balsam-Schwaber
• Kinship co-founded by Christin Powell and Alison Haljun
• Luna Nectar founded by Mia Fiona Kut
• Naturopathica founded by Barbara Close
• Topicals founded by Olamide Olowe 
• Prima co-founded by Jessica Assaf and Laurel Angelica Myers
• PYT Beauty co-founded by Mary Schulman and Amy Carr 
• Sienna Naturals founded by Hannah Diop
• Tower 28 Beauty founded by Amy Liu

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Fashion & Apparel

• Alala founded by Denise Lee
• Andie founded by Melanie Travis
• Awe Inspired founded by Jill Johnson
• Common Era founded by Torie Tilley (de Jong)
• FRANC founded by Brandy M.
• Giapenta founded by Kris Strouthopoulos
• Halfdays co-founded by Karelle G. and Ariana F.
• Loza Tam founded by Tomara Watkins
• MantraBand founded by Aysel Gunar
• Modern Picnic founded by Ali Kaminetsky
• NEIWAI founded by Xiaolu Lio
• Ro Collective founded by Rosario Navia
• Sophie Ratner founded by Hannah Mark Rosenberg
• State Bags co-founded by Jacqueline Tatelman
• Thousand Fell co-founded by Chloe Marie Songer
• TITOV founded by Masha Titova

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Health & Wellness

• Agni co-founded by Astrid Schanz-Garbassi and Miriam Cruz
• House of Wise founded by Amanda Goetz
• Impact Naturals founded by Sarah Kotlova 
• Juna co-founded by Taylor Lamb and Jewel Zimmer
• Needed co-founded by Julie Sawaya and Ryan Woodbury
• Winged Wellness founded by Jessica Mulligan
• Wooden Spoon Herbs founded by Lauren Haynes

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Baby & Kid

• 12|12 co-founded by Danielle Orden and Stacey (Shulze) Effman
• Ezpz founded by Lindsey
• Honest founded by Jessica Alba
• Little BaeBae Co. founded by Megan Castillo
• Lovevery co-founded by Jessica Rolph
• Monica & Andy Inc. co-founded by Monica Royer
• Perelel co-founded by Victoria Thain Gioia
• Princess Awesome co-founded by Rebecca Melsk
• Tiny Organics co-founded by Sofia Laurell, Carolyn Batyske, and Betsy Fore