To supercharge your marketing, don’t just look at your tooling stack. Instead, look at your hiring. Just ask Kendall Dickieson.
Every brand is looking to hire in-house social talent right now. But, identifying (and hiring) that talent is insanely hard.
That’s, in part, because the job niche is so specific. Many of the consultants out there are at capacity or have already moved into full-time jobs via roles that scaled well.
The good news is — if you’re hiring for the right traits, a consultant should get the job done just fine. You don’t have to force the hiring process to find someone in-house.
Kendall emphasizes looking for the following three qualities in candidates:
- Self-awareness — Your social media hire must know their personal limits so they can give love to all of their clients while getting tasks done on time.
- A touch of chaos — Organization is critical to executing and juggling jobs. But, when it comes to creativity, a bit of chaotic-ness can foster great ideas.
- Experimentation — Social media consultants should always be testing new tools and ideas. These days, you just can’t afford to play things safe. Rather, they should be able to seize on some crazy idea at 3 AM and run with it.
“A good social lead is organized. But it’s also okay to be a bit disorganized because some really good ideas are born in the chaos.”
Beyond these traits, Kendall highlights that some of the onus is on you, as a brand, to trust your social lead. She constantly hears feedback from peers about how they’re basically treading water at their gigs because they’re not allowed to independently execute cool new ideas.
When that happens, the brand’s social presence stagnates right alongside them.