It’s officially the Holiday shopping season! With Black Friday and Cyber Monday around the corner, Disco brands have begun to leverage an important marketing tool - the gift guide.
This simple but effective tool helps to drive your customers to the products that you know are perfect for gifting and are going to be best-sellers during this sale season.
Launching gift guides a few weeks before your brand's Black Friday and Cyber Monday promotions are live gives you the opportunity to warm up your audience. Customers can get overwhelmed by the number of options they have, while also weighing what works with their budget. Pushing your holiday gift guides before announcing your promotions gives them the time to browse and do their research at their own pace, which will ideally lead to a quick purchase when Black Friday and Cyber Monday roll around.
Not only are gift guides a helpful tool for your audience, but they can boost your brand during this critical sales period:
- They bolster your brand awareness by allowing you to show off your unique products and services.
- They drive sales by giving customers a reason to spend more time on your website and allowing you to highlight the products you want them to see.
- They are a content goldmine from blog posts to social media posts and more, you can promote them across all your owned channels.
We have curated some of the best-in-class independent DTC brand gift guides, all from brands in the Disco Network. This is the time of year to get creative with your marketing strategy - we hope you’re inspired by some of our picks across great gifting categories like Food & Beverage, Body & Beauty, Home & Kitchen, Fashion & Apparel, and Baby & Kids. Scroll to the bottom for a special shout-out to the most unique Holiday gift guide we saw this season!