Disco Expands to Mobile Apps: AI-Powered Post-Purchase Offers Now on Gopuff

Summary:

• Who: Disco x Gopuff
• What: Strategic partnership to serve and power post-purchase offers in Gopuff’s consumer app
• Why It Matters: Expands Disco advertisers’ reach to Gen Z and Millennial shoppers at high-intent, post-transaction moments
• AI Angle: Offers powered by Disco’s proprietary ML model trained on $50B in commerce data‍
• What’s Next: More consumer app and large-scale publisher integrations coming in 2025–2026

We’re thrilled to announce the launch of our first app integration with Gopuff, giving Disco advertisers greater scale to reach Gopuff’s premium audience.

Gopuff is the leading instant commerce platform, delivering everyday essentials to customers in minutes across 1,000+ U.S. cities.

This strategic partnership marks a major expansion in how, where, and when your brand's offers can be seen. With Gopuff's highly engaged, convenience-driven audience, advertisers on Disco now have access to millions of new post-purchase moments — extending reach beyond traditional eCommerce sites into the fast-growing world of instant commerce.

Why the Gopuff Partnership Matters for Advertisers

Gopuff is an ideal fit for performance-driven brands. Its user base skews Gen Z and millennial and has a strong urban footprint. Every time a Gopuff shopper places an order, your offer has the chance to appear — powered by the same predictive intelligence that fuels Disco’s recommendation engine across 1,000+ brand publisher websites. There’s no extra work needed on your end: your existing offer can now be seen in one of the most relevant, high-intent app environments in the market.

Disco’s First Mobile App Integration: Why Gopuff is a Strategic Fit

This launch is a significant milestone for Disco — our first extension beyond websites into a consumer app environment. It complements our core offering: showing your brand’s post-purchase offers at the exact moment when shoppers are most receptive.

What makes Gopuff uniquely powerful is the persistent nature of the ad unit: your offer can stay visible for up to 20 minutes on-screen while users await their delivery. 

This evolution expands our ability to capture valuable, post-transaction attention across new surfaces — maintaining the integrity of our model while unlocking entirely new moments of influence.

We know scale matters. Disco has proven to be a high-performing, efficient growth channel — and expanding our footprint across consumer apps is a deliberate step to help our advertisers tap into more volume without compromising quality. And we’re not stopping there — several large-scale website publishers are also slated to join the network later this year, further expanding your reach.

How Disco’s AI Delivers Personalized Post-Purchase Ads in Gopuff

At the heart of Disco is our proprietary AI — a machine learning engine trained on over $50B in transaction data and 150M+ U.S. shopper profiles. This allows us to deliver hyper-personalized, user-level recommendations that consistently drive performance. You don’t need to lift a finger. The system works in real-time, analyzing behavioral signals to put your brand in front of the right shopper, in the right moment.

What’s Next for Disco: New App and Publisher Integrations Ahead

The Gopuff integration is just the first step in a broader expansion into high-intent consumer apps and scaled publisher environments — all designed to surface your brand in more dynamic, post-transaction moments. These new surfaces will drive both volume and variety in how you reach active, purchase-ready shoppers.

Coming next: a major partnership in the fitness & wellness category, set to launch this September. Stay tuned!

Learn more about our partnership with Gopuff in today's press release.