Disco and Fairing forge strategic post-purchase partnership for Shopify brands

Brands have traditionally believed that the purchase funnel culminates with an order – but it extends far beyond that. Post-purchase is one of the best touchpoints to improve AOV, learn more about your shoppers, and foster strong brand affinity in a more genuine way. We think it is the most overlooked real estate in eCommerce, and we’re on a mission to change that.

That’s why we’re excited to announce a multi-year strategic partnership with Fairing, a leader in post-purchase surveys for 2,000+ eCommerce brands like Skims, Fashion Nova, Pair Eyewear and Tecovas.

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When we first met with the Fairing team about a deeper partnership in late 2023, we knew we had a massive opportunity to streamline how the post-purchase looks for shoppers and to simplify the way brands work with both of our platforms. While each of our offerings are useful on their own, we knew there was tremendous value we could unlock by making it easier for brands to use them together. We currently have over 100 strategic Shopify Plus customers using both offerings on their post-purchase page.

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So, what does this partnership mean for Disco brands?

Access to a market leader in surveys without compromising DiscoFeed.

Fairing’s Question Stream is a staple of order confirmation pages, offering consumers a way to provide feedback to their brands, and giving marketers the data they need to make better investments across their marketing channels. When you pair Fairing’s post-purchase survey technology with DiscoFeed, you 10X the value of your order confirmation page overnight.

White-glove support to manage DiscoFeed with Fairing’s Question Stream on the Order Confirmation Page.

We have committed resources to ensure that your survey never conflicts with DiscoFeed and vice versa. Check out our latest support doc, which outlines how your Disco CSM can facilitate proper placement of the Question Stream and DiscoFeed.

Native integration coming later this year.

A more turnkey integration is in the works and is expected to be completed in the coming months. Once complete, Fairing customers will be able to enable DiscoFeed within their Fairing UI, with Discofeed loading seamlessly under their Fairing Question Stream.

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Learn more about our partnership in this post from our friends at Fairing.