How Disco Drove Laura Geller Beauty Six-Figure Sales
The Challenge
Like every DTC brand, Laura Geller had been struggling with more expensive customer acquisition costs as it pertains to their overall digital ad spend - especially on Meta. Given how saturated the beauty market is with both established brands and emerging competitors, it was important for Laura Geller to stand out from the crowd by finding unique channels to reach new customers.
The Solution
In search of new approaches, Scott discovered Disco - a post-purchase ad network that offered guaranteed customer acquisition costs. By installing DiscoFeed, Laura Geller would be able to dynamically target shoppers that had just checked out from other top brands like LIVELY or BlendJet. By analyzing shoppers’ purchase histories and preferences, DiscoFeed delivered personalized recommendations of Laura Geller’s products to the right shoppers at the right time.
The Results
In 2023, Disco drove Laura Geller six figure sales at 5X ROAS, giving them a leg up from the competition. AS Beauty was so pleased with the consistent flow of incremental revenue, they decided to bring several more of their brands onto Disco in 2024.
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